FOXO Ethos

Our Responsibility Begins With Truth

Truth is non-negotiable. Whether in public or private, whether convenient or uncomfortable, we speak directly, transparently, and without distortion. Health is too important to be treated with ambiguity. When questioned, we listen as much as we explain.

We encourage you to hold us to this standard.

Transparency Is The System

Transparency is not a feature. It is the design.

The Science: You have data, evidence, and rationale behind every recommendation.
The Economics: You know exactly how we make revenue and from whom.
The Boundaries: We disclose where evidence is emerging, where uncertainty remains, and where further research is underway.

We Succeed When You Succeed

Our foremost duty is to you, our member. Over our partners or vendors.

We optimise for long-term returns and member outcomes over short-term wins. 

We decline partnerships that threaten scientific independence. We avoid revenue streams that erode credibility, even if they are industry standard.

The outcome of our work will show over the decades. We design the business and economics to survive that.

No Room For Judgement

Every member will arrive with a unique story - medical, emotional, and personal. We do not judge past choices, conditions, or failures. We meet you where you are. Every conversation is rooted in respect, dignity, and forward movement.

Shame plays no role in longevity.

Habits First, Everything Else Follows

Behaviour drives outcomes. 

Nutrition, movement, sleep, stress management, and social connection remain non-negotiable foundations. Supplements, therapies, and interventions serve as support mechanisms.

No technology can replace discipline.

We Build Capability

We do not create dependency. We create capability. As a member, you are equipped with frameworks to make informed decisions. Over time, they build autonomy to sustain health even without continuous external guidance.

A strong member can outgrow us. That will be our success.

We Build Systems That Survive Complexity

The playbook is not a rigid list of dos and don’ts. 

It accounts for complex, overlapping biological systems. It integrates both predictable patterns and unknown variables. It prepares you to navigate ambiguity with confidence.

Longevity is not protocolic. It is systemic.

Healthspan Is The North Star

We measure success by cognitive sharpness, physical capacity, emotional stability, and sustained purpose. We are not chasing immortality. The goal is not endless years but functional years.

A long life without quality is failure. A long, healthy, capable life is the goal.

Longevity Is A Long-Term Contract

There are no magic pills. No single protocol guarantees an outcome. Biology is complex. Progress is personal. Outcomes depend on variables we know and variables we will discover along the way.

Every recommendation, every protocol, every plan is structured for long-term solutions over short-term gains.

Health Is Holistic

Our definition of health includes: physical resilience, cognitive clarity, emotional stability and spiritual well-being. These do not operate in isolation. They feed into each other and are addressed as one biological network.

This Is Not Wellness. This Is Longevity.

We are not a supplement brand, a biohacking experiment or a trend-driven wellness product. We are a clinical-grade, deeply personalised longevity system.

Built for those willing to do the work. And serving people who imagine, choose, and live Life++.

Ageing Is A Systemic Disease

We reject the cultural normalisation of ageing as an inevitable decline.

Ageing is measurable. Dysfunction begins at the cellular level, and early interventions can modify the trajectory. The biological system can be understood, quantified, and optimised.

#scienceandmedicine – can be bullet points. All are.

Evidence Is The Gatekeeper

Every FOXO protocol is grounded in science. Not a biased personal opinion. Not market trends. Not commercial bias. If a recommendation cannot be supported by credible research, mechanistic plausibility, or clinical observation, it does not enter the system.

We rely on:

  • Peer-reviewed literature
  • Clinical trials
  • Systems biology frameworks
  • Emerging data from multiomics, AI-modelling, and diagnostics

The bar is high. The bar will remain high.

Continuous, Transparent Audit

Our clinical recommendations are not static. Protocols are subject to:

  • Ongoing internal review
  • Real-time member data analysis
  • Latest available research

When new knowledge emerges, we adjust and inform. Adaptability is a scientific obligation.

No Transactional Health

We do not offer one-time services or erratic consultations. It is a system.

  • Membership implies full engagement.
  • Partial adoption compromises outcomes.
  • We do not facilitate short-term "quick fix" requests.

Longevity compounds. And a membership with us reflects that commitment.

The Member Funds The System

Our financial structure is designed to eliminate conflicts of interest. The member pays us. No one else. There are no side revenues from:

  • Diagnostic labs
  • Supplement companies
  • Pharmaceutical vendors
  • Device manufacturers
  • Affiliate commissions

We do not monetise referrals. We do not collect backend fees.

Membership Is Not Automatic

We are selective. We do not enroll every individual who expresses interest.

Entry is based on:

  • Readiness to commit
  • Alignment with long-term goals
  • Willingness to trust disciplined protocols

Longevity requires participation. Without personal investment in the process, no system delivers sustainable outcomes.

The Right To Decline

We will say no when:

  • We believe the individual is not yet ready for the level of commitment required.
  • The individual’s goals conflict with our philosophy.
  • Our system cannot offer value in your pursuit.

Being selective protects both the members and the integrity of our work.

The Member Owns Their Data

The member’s data belongs to the member.

  • They have full rights to access, review, and export their personal health data.
  • No information is shared, sold, or disclosed without explicit consent.
  • Consent is active and informed.

Ownership is not symbolic. It is operational.

Medical Confidentiality Is Absolute

Health data is treated with the same rigour as clinical patient records. We do not disclose member information to:

  • Family members
  • Spouses or partners
  • Friends
  • Other FOXO members
  • Uninvolved FOXO staff

Unless legally required or explicitly requested by the member.

Internal Access Is Purpose-Limited

Within FOXO:

  • Data access is audited and monitored.
  • Access is granted on a need-to-know basis, not as a matter of organisational convenience.
  • Only those directly involved in the member’s care may access member data.

Trust is protected at every point.

Regulatory Compliance Is The Floor, Not The Ceiling

Privacy is not a legal box. It is a core value. We comply with:

  • All medical privacy laws
  • Data protection regulations
  • Ethical standards governing health data management

But our internal standards operate above compliance.

Technology Serves The Member

Artificial intelligence, predictive models, and advanced diagnostics are integrated to:

  • Improve individual precision
  • Detect early dysfunction
  • Support informed intervention decisions

Technology enhances judgement. It does not replace it. Every output is interpreted through clinical expertise before reaching the member.

Members’ data is never used to train large language models (LLMs) or any external AI systems.

Wherever AI tools are applied, all data is first anonymised to remove personally identifiable information.